At Fearless Media, we take every media touchpoint into account. We analyze each consumer’s path-to-conversion across all marketing channels and shift between first and last touch attribution models as part of our optimization strategy. We turn dollars into channels, finding new customers and driving sales.
Our real-time, proprietary analytics tool is built custom for each of our clients based on their specific business objectives. It combines all data points across display, search, social, TV, OOH, and print into one central dashboard. Our team of analysts manages your dashboard daily to oversee campaign performance and provide actionable insights.