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Our Role
Epic Games – a successful and world-renowned indie gaming publisher tasked Fearless with launching a new “Free to Play” IP surrounding E3 2017. As we knew this was a highly competitive launch window in gaming, we developed a campaign that rose above the clutter by strategically leveraging key announcements and unique creative executions to break through the clutter.
Execution
A digitally focused campaign was developed leveraging high impact executions to cast a wide net, paired with hyper audience targeting to drive sales among qualified users.
The campaign reached a combined 150M users across key endemic sites, including takeovers, custom editorials, and rotational media across male gaming sites.
The campaign reached a combined 150M users across key endemic sites, including takeovers, custom editorials, and rotational media across male gaming sites.
Results
Fortnite shattered its initial one-month sales goals by 20x the original estimates. Over 10M users have adopted Battle Royale reaching its peak concurrent user base of 500K+ players and over 50% of all users driven to the brand page downloaded the PvP update. To keep the momentum going post-launch, regular weekly takeovers were maximized on PC and PlayStation channels, based on the highest performing platforms. As of August 2018, the total worldwide player base has reached 125M+.
Take Control of Your Advertising
We create powerful integrated solutions and communication across all media for your company. We can build and develop marketing strategies, execute campaigns, and drive revenue to bring your company to the front lines of your industry.